Farnborough College of Technology
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Sales, Marketing and Procurement: Career Map

Technical occupations: skilled occupations that a college leaver or an apprentice would be entering, that typically require qualifications at levels 2/3.

Customer Service

Cluster: Customer Service Assistant

Provide direct customer support by handling requests, complaints and queries and seeking to improve services through analysis.

  • Customer Service Practitioner
  • Customer Service Specialist
  • Funeral Director
  • Funeral Team Member
  • Housing/Property Management
  • Housing/Property Management Assistant


Cluster: Marketing Assistant

Plan, organise and deliver key marketing actions and events.

  • Advertising & Media Executive
  • Digital Marketer
  • Event Assistant
  • Marketing Assistant


Procurement Officer

Applies key tasks associated with the work of procurement and supply.

  • Bid & Proposal Co‐ordinator
  • Procurement Officer


Cluster: Specialist Retail Assistant

Meet customer needs through making a product or service sale and dealing with domestic and commercial customers. Create displays, layouts and operations in the sales environment. Also covers craft trades in retail.

  • Advanced Butcher:
    • In Store Butchery
    • Processing Plant
    • Retail
  • Baker:
    • Craft
    • In Store
  • Butcher
    • Process
    • Retail
  • Fishmonger
  • IT Technical Salesperson
  • Junior Estate Agent
  • Retail Team Leader
  • Retailer
  • Trade Supplier
  • Travel Consultant

Higher Technical occupations: require more knowledge and skills acquired through experience in the workplace or further technical education. They typically require qualifications at levels 4/5.

Customer Service

Cluster: Customer Service Manager

Manage and deliver services to customers along with problem resolution and service improvement.

  • Senior Housing/Property Management


Cluster: Marketing Communications Manager

Provide specialist expertise to a marketing campaign or event.

  • Digital Marketing Specialist
  • Event Planner
  • Public Relations Assistant

Cluster: Product/Brand Manager

Collect and analyse marketing data to understand product/service user needs and to develop and manage the marketing campaign for a specific product or service.

  • Marketing Executive


Cluster: Procurement Manager

Provides advice and guidance to key stakeholders on the performance of organisational procedures and processes connected with procurement and supply. Develops, improves and fulfils organisational and functional objectives in procurement and supply.

  • Commercial Procurement & Supply


Cluster: Retail Manager

Manage and lead a retail team of practitioners for both buying from and selling to wholesalers and retail.

  • Buying & Merchandising Assistant
  • Retail Manager
  • Sales Executive
  • Sales Manager

Professional occupations: occupations where there is a clear career progression from higher technical occupations, as well as those occupations where a degree apprenticeship exists.


Cluster: Marketing Communications Professional

Provide specialist expertise to a marketing campaign or event.

  • Digital Marketer (degree)
  • Marketing Manager

Cluster: Marketing Professional

Provide specialist expertise to a marketing campaign or event.

  • Fund Raising Manager
  • Marketing Consultant
  • Marketing Research Executive
  • Public Relations Consultant


Cluster: Procurement Professional

Formulates direction and advice, manages change, and leads and influences both internal and external stakeholders in procurement and supply.

  • Commercial Manager
  • Head Of Sourcing
  • Procurement Manager
  • Purchasing Manager


Cluster: Retail Professional

Manage and lead a whole sales process and a retail location often handling the sale of larger, more complex items.

  • Assistant Buyer/Merchandiser
  • Business To Business Sales Professional (degree)
  • Retail Leadership (degree)
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