Farnborough College of Technology
FOR ADVICE CALL 01252 40 55 55

About

About this course

Who is the Apprenticeship for?
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

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If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

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Studies include

What modules are covered?

What does the Apprenticeship cover?

  • This apprneticeship is made up of Knowledge, Skills and Behaviours.
  • Knowledge is taught within college, one day a week. There is also an option for either day or evening classes.
  • Skills are taught within the workplace. You will need to generate a portfolio of evidence to demonstrate the following Technical Competencies: Written Communication; Research; Technologies; Data; Customer Service; Problem Solving; Analysis; Implementation; Uses digital tools effectively; Digital Analytics; Principles of Coding.
  • Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
  • You will be taight about the expected behaviours for the industry and general employment.

  • If you do not have a 4 or (A-C)  in English and maths, you will be required to study Functional Skills at Level 2.
  • End point assessment is the final stage of your apprenticeship and you must pass this to achieve your apprenticeship. It is the chance to show the skills, knowledge and behaviours you have gained throughout your apprenticeship.

Find out about the new standard click on the link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/digital-marketer/

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Progression

What Next?

What are the benefits?
Apprenticeships are a proven way of increasing staff retention and productivity. 92% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce. Apprenticeships enable employers to recruit and train the employees to meet the specific needs of their business.

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

For more information or to recruit an Apprentice
Please contact our Employer Hotline on 01252 407299
Or visit www.farn-ct.ac.uk/apprentice

 

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Entry Requirements

What previous qualifications and experience will I need?

The entry criteria are for people aged 16 and over with 5 GCSEs A*-C or 9-4 including Maths and English. You will also need to have good IT skills. GCSE’s will be considered along with the results of an initial assessment.

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