Apprenticeship Standard Marketing Executive Level 4
Level 4 Apprenticeship Standard
Apprenticeship Standard Marketing Executive Level 4
Level 4 Apprenticeship Standard
Overview
About the course
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
What will I study?
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
- Managing and maintaining key marketing channels, including digital, offline and social media
- Planning and delivering tactical integrated marketing campaigns
- Managing the production and distribution of marketing materials
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
- Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
- Assisting in the achievement of brand positioning to agreed guidelines
- Organising and attending events such as conferences, seminars, receptions and exhibitions.
The Marketing Executive typically reports to a Marketing Manager.
Contact Us
If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.
Your course
What modules are covered?
What does the apprenticeship cover?
- The apprenticeship is made up of Knowledge, Skills and Behaviours.
- Knowledge is taught within college, one day every week.
- Skills are taught within the workplace. You will need to generate a portfolio of evidence to demonstrate the following skills:
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.
- Monitor project budgets within their scope of work using appropriate systems and controls.
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns.
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.
- You will be taught about expected behaviours for the industry and general employment.
- Functional Skills Level 2 in English and Maths (if required).
- End point assessment is the final stage of your apprenticeship and you must pass this to achieve your apprenticeship. It is the chance to show the skills, knowledge and behaviours you have gained throughout your apprenticeship.
Find out about the new standard, visit the Institue for Apprenticeships website.
Your future
What Next?
What are the benefits?
Apprenticeships are a proven way of increasing staff retention and productivity. 92% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce. Apprentices enable employers to recruit and train their employees to meet the specific needs of their business.
CIM Membership
Completion of the apprenticeship would also allow access to join the CIM as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing).
Entry Requirements
What previous qualifications and experience will I need?
Grade A*-C or 4-9 GCSE Maths and English. Apprentices without level 2 English and maths will need to achieve this prior to taking the end point assessment.
Ask a Question
Course Enquiry
Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.
Apply
Apply
You can apply for this course online.