This course focuses on digital marketing, equipping you with the knowledge, skills and understanding to be able to perform in a support level role, in a digital context and to carry out an essential and successful professional marketing role within the workplace.

This course is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.  Successful completion will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace. This course is made up of 3 units, which you can study as a whole under this certificate, or you can chose to study and pay for each unit individually:

The CIM Level 4 Award in Applied Marketing is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing. This course explores the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will investigate the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. The module comprises three units. This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. The other units that comprise this certificate are: You can pay and study for the units individually, or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional Digital Marketing .

The CIM Level 4 Award in Digital Marketing Techniques is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing. This course focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. The module comprises three units. This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. The other units that comprise this certificate are: You can pay and study for the units individually, or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional Digital Marketing .

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace. This award is part of the CIM Level 6 Diploma in Professional Digital Marketing, which also includes: Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace. This award is part of the CIM Level 6 Diploma in Professional Digital Marketing, which also includes: Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.

The CIM Level 4 Award in Planning Campaigns is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing. This course focuses on the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.  The module comprises three units. This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. The other units that comprise this certificate are: You can pay and study for the units individually, or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional Digital Marketing .

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace. The course consists of 3 modules: Marketing and Digital Strategy Digital Optimisation The Digital Customer Experience Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually.  This provides three possible start dates for the course during the academic year.  There is no obligation to study all three modules.

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace. This award is part of the CIM Level 6 Diploma in Professional Digital Marketing, which also includes: Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.