Farnborough College of Technology
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About

About this course

This course focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Who is this programme for?

The CIM Level 4 Award in Digital Marketing Techniques is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing.  

Typical job titles may include the following: digital marketing executive, digital and social media executive, content marketing executive and display advertising executive.

What will I study?

The module comprises three units and is assessed by way of a portfolio or assignment.

Unit 1: Digital Techniques

This unit explores various digital marketing tools and techniques from web to social media and the impact of emerging technologies. The applications of these techniques are then investigated to address different industry challenges.

Unit 2: Digital Enhancement

This unit investigates how digital marketing can be integrated with offline marketing in order to enhance customer experience.  This requires an understanding of an organisation’s stakeholders and their customer journey.

Unit 3: Digital Management

This unit explains how to perform and apply a digital marketing analysis through a clear understanding of a company’s online value proposition.  This analysis is then developed into a full digital marketing plan with clear objectives, actions and metrics.

Fees

FEE COST
Tuition £595

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

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Studies include

What modules are covered?

Just one 12 week module taught on a part-time basis once a week from 5–9pm.

Still not sure? Come along to one of our Open Events to find out more.

How will I be assessed?

Digital Marketing Techniques – an assignment based on a theme and an organisation of choice. 

All modules are taught on a part-time basis on Tuesdays from 5–9pm.

All modules are taught across 10 to 12 weeks over one academic year.

Still not sure? Come along to one of our Open Events to find out more.

What training will be provided?

Digital Marketing Techniques focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Apply for this course

Progression

What Next?

Once you have successfully completed the CIM Level 4 Award in Digital Marketing Techniques you can progress to the CIM Certificate in Professional Digital Marketing.

Think of learning for career development as a journey – not a destination!

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Entry Requirements

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 3 (for example A levels) or level 4 (degree). Work experience in a marketing role is also preferable, though not essential.  All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.

One or more of the following is required to gain entry onto this qualification:  

  • CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation
  • Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing
  • or CIM Level 3 Foundation Certificate in Professional Digital Marketing
  • any relevant Level 3 qualification 
  • any UK Degree or International equivalent  
  • International Baccalaureate (equivalent to NQF Level 3 and above) 
  • professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4 
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Start Dates

Stage 9022/201EFA
Mode Part Time
Year Year 1
Duration 10 Weeks
Days THU
Time 18:00 - 20:30
Start 17/09/2020
Stage 9022/201EFB
Mode Part Time
Year Year 1
Duration 10 Weeks
Days TUE
Time 17:00 - 21:00
Start 09/03/2021
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