Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
The Marketing Executive typically reports to a Marketing Manager.
If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.
What does the apprenticeship cover?
Find out about the new standard, visit the Institue for Apprenticeships website.
What are the benefits?
Apprenticeships are a proven way of increasing staff retention and productivity. 92% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce. Apprentices enable employers to recruit and train their employees to meet the specific needs of their business.
CIM Membership
Completion of the apprenticeship would also allow access to join the CIM as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing).
Grade A*-C or 4-9 GCSE Maths and English. Apprentices without level 2 English and maths will need to achieve this prior to taking the end point assessment.
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You can apply for this course online.