Apprenticeship Standard Marketing Assistant Level 3

Apprenticeship Standard Marketing Assistant Level 3

Course Code: APL3MA Duration: 1.5 Years Attendance: Apprenticeship Location: Farnborough Campus Start Date: 09/09/2024    
Apprenticeships CIM


About the course

Who is the Apprenticeship for?

The primary role of a marketing Assistant is to support customer-focused marketing activities that drive the demand of a product or service. The Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day to day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Typical job titles include: Marketing Assistant, Marketing Communications Assistant, Marketing Campaigns Assistant, Brand Assistant, Promotional Assistant.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

Your course

What modules are covered?

What does the apprenticeship cover?

This apprenticeship is made up of Knowledge, Skills and Behaviours.

Knowledge is taught within college one day a week and will cover topics including:

  • Marketing theory, concepts and basic principles
  • Current technologies
  • Legislation and regulatory frameworks
  • Principles of Marketing ethics
  • Internal dependencies that influence marketing (IT, Finance, Sales, Operations)
  • Primary and Secondary research
  • Brand theory
  • Marketing within organisational structures and processes
  • Briefing external suppliers
  • Copywriting and SEO techniques
  • The customer journey and market relevant customer segments

Skills are taught in the workplace and may include:

  • Research/survey software to gather audience insight
  • Applying creativity to use a website content management system
  • Use social media platforms to publish content
  • Use high volume email delivery software
  • Compile marketing briefs for external suppliers
  • Marketing planning and coordination
  • Marketing data analysis
  • Compile marketing reports from appropriate software eg: CRM/Google Analytics/Dotmailer

For more information: https://www.instituteforapprenticeships.org/apprenticeship-standards/marketing-assistant/

Your future

What Next?

What are the benefits?

Apprenticeships are a proven way of increasing staff retention and productivity. 92% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce. Apprentices enable employers to recruit and train their employees to meet the specific needs of their business.

CIM Membership

Completion of the apprenticeship would also allow access to join the CIM as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing).

Entry Requirements

What previous qualifications and experience will I need?

Entry requirements:

Grade A*-C or 4-9 GCSE Maths and English. Apprentices without level 2 English and maths will need to achieve this prior to taking the end point assessment.

Ask a Question

Course Enquiry

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.



You can apply for this course online.

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