This course is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. Successful completion will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Some typical job titles may include: marketing executive, marketing officer, marketing communications executive, communications specialist, digital marketing executive, digital and social media executive, content marketing executive and display advertising executive.
The course consists of three modules; Applied Marketing, Planning Campaigns and Digital Marketing Techniques.
In Applied Marketing, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Planning Campaigns gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Finally, Digital Marketing Techniques focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.
All modules are taught on a part-time basis on Tuesdays from 5–9pm.
All modules are taught across 10 to 12 weeks over one academic year.
Still not sure? Come along to one of our Open Events to find out more.
Once you have successfully completed the CIM Certificate in Professional Digital Marketing you can progress to the CIM Diploma in Professional Digital Marketing.
Think of learning for career development as a journey – not a destination!
Students are expected to have suitable qualifications at level 3 (for example A levels) or level 4 (degree). Work experience in a marketing role is also preferable, though not essential. All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.
One or more of the following is required to gain entry onto this qualification:
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