Farnborough College of Technology
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CIM Level 4 Award in Applied Marketing

CIM Level 4 Award in Applied Marketing

Course Code: 9801 Duration: 10 Weeks Attendance: Part Time Location: Farnborough Campus Start Date: 21/09/2021 Day: TUE Time: 17:00 - 21:00


About the course

The CIM Level 4 Award in Applied Marketing is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing. This course explores the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will investigate the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. The module comprises three units.

This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. The other units that comprise this certificate are:

You can pay and study for the units individually, or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional Digital Marketing here.


Tuition £595

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

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Your course

How will I be taught?

Students must achieve an 80% minimum attendance requirement and commit to self-directed study when preparing for assignments. The 11 weeks are not consecutive and college holidays are taken as indicated on the college website.

We hope that our classes will be face-to face teaching where possible. However, please note that due to the Coronavirus pandemic situation, as is the case in many colleges and universities, there may be the need at some point for classes to be taught on-line.  You will, therefore, need technology that can support the use of Microsoft Teams. 

New Online Live option. We are also offering a new Online Live option, whereby students can attend the course remotely via Microsoft Teams, with compulsory face to face attendance for some sessions.  The same attendance rules of 80% apply.

What modules are covered?

Unit 1: The Marketing Concept

This unit explores the nature of marketing, its role within the organisation and how it contributes to company objectives. We investigate how customers buy and what influences customer behaviour across a range of contexts.

Unit 2: Analysis and Insight

This unit investigates options for gathering relevant marketing information in order to determine key factors and trends in the marketing environment and how they determine the shape of marketing plans. 

Unit 3: Marketing Mix

This unit explains how to create, apply, and adapt the marketing mix to satisfy customer needs and business goals whilst differentiating the organisation from its competitors.  The marketing mix is a central concept to marketing and is investigated in depth across a number of different marketing contexts.

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Your future

What Next?

This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. This consists of three modules: Applied Marketing, Planning Campaigns and Digital Marketing Techniques.  Each module is independent, can be studied in any order and provides a professional Award in Marketing. On completion of all three modules, you receive a Certificate in Professional Digital Marketing.  

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Entry Requirements

What is the entry process?

Students are expected to have suitable qualifications at level 3 (for example A levels in Business or Marketing) or a degree in a non-related subject area. Work experience in a marketing role is preferable, though not essential.

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

How will I be assessed?

The student will undertake a two-hour, multiple choice examination on the last date of the course. There is a well-stocked library within the College and individual lecturers will advise on recommended texts.

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Ask a Question

Course Enquiry

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

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Start Dates

Start Date Mode Day(s) Time Duration
21/09/2021 Part Time TUE 17:00 - 21:00 10 Weeks
Start Date 21/09/2021
Mode Part Time
Day(s) TUE
Time 17:00 - 21:00
Duration 10 Weeks
Apply for this course



You can apply for this course online.

Start Date Days Time Duration Apply
21/09/2021 TUE 17:00 - 21:00 10 Weeks Register your interest
Start Date 21/09/2021
Day(s) TUE
Time 17:00 - 21:00
Duration 10 Weeks
Register your interest
Apply for this course

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