Planning Campaigns CIM Level 4 Award Professional Marketing

Planning Campaigns CIM Level 4 Award Professional Marketing

Course Code: 8750 Duration: 12 Weeks Attendance: Part Time (one evening a week) Location: Farnborough Campus Start Date: 02/01/2024 Day: TUE Time: 17:00 - 21:00


About the course

The CIM Level 4 Award in Planning Campaigns is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in digital marketing. This course focuses on the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.

You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.  The module comprises three units.

This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. The other units that comprise this certificate are:

You can pay and study for the units individually, or study the whole course as one. You can find more information about the CIM Level 4 Certificate in Professional Digital Marketing here.


There are registration and assessment fees to be paid directly to CIM. For details refer to the CIM website.


Tuition £595

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

Your course

How will I be taught?

Students must achieve an 80% minimum attendance requirement and commit to self-directed study when preparing for assignments. The 12 weeks are not consecutive and college holidays are taken as indicated on the college website.

We hope that our classes will be face-to face teaching where possible. However, please note that due to the Coronavirus pandemic situation, as is the case in many colleges and universities, there may be the need at some point for classes to be taught on-line.  You will, therefore, need technology that can support the use of Microsoft Teams. 

New Online Live option. We are also offering a new Online Live option, whereby students can attend the course remotely via Microsoft Teams, with compulsory face to face attendance for some sessions.  The same attendance rules of 80% apply. 

What modules are covered?

Unit 1: Campaign Process 

This unit explores the nature of communication and the process of planning a campaign.  All campaigns commence with an internal and external situational analysis and this audit sets the scene for an effective plan.

Unit 2: Planning Campaigns in Action

This unit investigates the key components of a successful campaign plan, how these are integrated together and implemented in practice.

Unit 3: Campaign Success

This unit explains the principles of monitoring a marketing campaign to ensure objectives are met and how to undertake a post campaign evaluation.

How will I be assessed?

The student will produce an assignment based on a theme and an organisation of choice. There is a well-stocked library within the College and individual lecturers will advise on recommended texts.

Your future

What Next?

This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. This consists of three modules: Applied Marketing, Planning Campaigns and Digital Marketing Techniques.  Each module is independent, can be studied in any order and provides a professional Award in Marketing. On completion of all three modules, you receive a Certificate in Professional Digital Marketing.  

Entry Requirements

What is the entry process?

Students are expected to have suitable qualifications at level 3 (for example A levels in Business or Marketing) or a degree in a non-related subject area. Work experience in a marketing role is preferable, though not essential.

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 3 (for example A levels) or level 4 (degree). Work experience in a marketing role is also preferable, though not essential.  All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.

Ask a Question

Course Enquiry

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

Start Dates

Start Date Mode Day(s) Time Duration
02/01/2024 Part Time TUE 17:00 - 21:00 12 Weeks
Start Date 02/01/2024
Mode Part Time
Day(s) TUE
Time 17:00 - 21:00
Duration 12 Weeks



You can apply for this course online.

Start Date Days Time Duration Apply
02/01/2024 TUE 17:00 - 21:00 12 Weeks Add to basket
Start Date 02/01/2024
Day(s) TUE
Time 17:00 - 21:00
Duration 12 Weeks
Add to basket

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