How will I be taught?

Students must achieve an 80% minimum attendance requirement and commit to self-directed study when preparing for assignments. The 12 weeks are not consecutive and college holidays are taken as indicated on the college website.

We hope that our classes will be face-to face teaching where possible. However, please note that due to the Coronavirus pandemic situation, as is the case in many colleges and universities, there may be the need at some point for classes to be taught on-line.  You will, therefore, need technology that can support the use of Microsoft Teams. 

New Online Live option. We are also offering a new Online Live option, whereby students can attend the course remotely via Microsoft Teams, with compulsory face to face attendance for some sessions.  The same attendance rules of 80% apply. 

What modules are covered?

Unit 1: Campaign Process 

This unit explores the nature of communication and the process of planning a campaign.  All campaigns commence with an internal and external situational analysis and this audit sets the scene for an effective plan.

Unit 2: Planning Campaigns in Action

This unit investigates the key components of a successful campaign plan, how these are integrated together and implemented in practice.

Unit 3: Campaign Success

This unit explains the principles of monitoring a marketing campaign to ensure objectives are met and how to undertake a post campaign evaluation.

How will I be assessed?

The student will produce an assignment based on a theme and an organisation of choice. There is a well-stocked library within the College and individual lecturers will advise on recommended texts.

What Next?

This course is part of the CIM Level 4 Certificate in Professional Digital Marketing. This consists of three modules: Applied Marketing, Planning Campaigns and Digital Marketing Techniques.  Each module is independent, can be studied in any order and provides a professional Award in Marketing. On completion of all three modules, you receive a Certificate in Professional Digital Marketing.  

What is the entry process?

Students are expected to have suitable qualifications at level 3 (for example A levels in Business or Marketing) or a degree in a non-related subject area. Work experience in a marketing role is preferable, though not essential.

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 3 (for example A levels) or level 4 (degree). Work experience in a marketing role is also preferable, though not essential.  All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.