Farnborough College of Technology
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Apprenticeship Standard: Hospitality Manager

Level 4 Apprenticeship Standard

Apprenticeship Standard: Hospitality Manager

Level 4 Apprenticeship Standard

Course Code: APL4HM Duration: 1.5 Years Attendance: Apprenticeship Location: Farnborough Campus Start Date: 06/09/2021    


About the course

Hospitality managers work across a huge variety of organisations including bars, restaurants, cafés, conference centres, banqueting venues, hotels and contract caterers. These managers generally specialise in a particular area, however their core knowledge, skills and behaviours are aligned. Common to all managers in this role is their passion for exceeding customers’ expectations. Hospitality managers have a high level of responsibility and are accountable for fulfilling the business vision and objectives which requires excellent business, people and customer relation skills. Individuals in this role are highly motivated team leaders that combine a talent for management and specific industry skills and thrive on the customer facing nature of the role.

You will learn in our industry-standard commercial Gallery Restaurant. The restaurant is open to the public so you'll be gaining real practical experience using effective communication and service skills to prepare, cook and present food to customers.

Apprentices attend Farnborough College of Technology for one day a week to learn practical and theory skills. In addition, there are regular progress monitoring and support visits to the workplace.

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If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

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What modules are covered?

What does the apprenticeship cover?

  • The apprenticeship is made up of Knowledge, Skills and Behaviours.
  • Knowledge is taught within college, one day every week.
  • Skills are taught within the workplace. You will need to generate a portfolio of evidence to demonstrate the following skills:
    • Proactively seek and drive activities that support the achievement of the business vision and objectives, improve competitiveness, to meet financial targets
    • Monitor and manage income and costs, use forecasting to set realistic targets, evaluate the control of resource allocation, and prepare financial cases for improvement projects
    • Develop and effectively communicate own plans and strategy to management team in order to harmoniously work towards achieving business objectives
    • Analyse, interpret and evaluate product / service sales and / or productivity data and information and use it to make recommendations for future planning e.g. of staff and resources, ideas for new initiatives, and drive business change
    • Implement required operational processes and procedures in line with business standards
    • Monitor peaks and troughs in business levels to ensure operational plans allow service standards and resources to be maintained
    • Develop and implement contingency plans to ensure resources are in place to provide consistent levels of service required by the business
    • Maximise the use of technology and evaluate its effectiveness for achieving the desired results
    • Manage and continuously review adherence to legislation
    • Identify and manage risks through empowering the team
    • Carry out talent management planning in line with the people strategy, and develop a culture of continuous development, actively supporting team members to improve and grow within their roles and careers
    • Demonstrate effective methods of communication and leadership that achieve the desired results, providing support and coaching to team members to maximise their performance
    • Manage people performance and capability, and develop teams in line with operational policy and procedures and support appropriate decision making
    • Monitor customer satisfaction to ensure product / service is delivered according to their profile and business requirements
    • Develop and implement service recovery strategies to uphold brand / business reputation and maintain customer satisfaction
    • Actively seek, analyse and evaluate customer feedback and take appropriate action to improve quality of service and customer experience
    • Maximise the impact of marketing strategies, evaluate and act on feedback
    • Manage the targeted promotion of the brand and product / service to customers
    • Use a wide range of management and leadership skills appropriate to the business to motivate and inspire others
    • Lead change to meet the business objectives and manage the impact of change on stakeholders
    • Support team members to carry out work activities that respond to a diverse range of needs
  • You will be taught about expected behaviours for the industry and general employment.
  • Functional Skills Level 2 in English and Maths (if required).
  • End point assessment is the final stage of your apprenticeship and you must pass this to achieve your apprenticeship. It is the chance to show the skills, knowledge and behaviours you have gained throughout your apprenticeship.

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Entry Requirements

What previous qualifications and experience will I need?

The training programme is intended for employees who have significant experience of working at a supervisory level to ensure that they have the necessary foundations on which to build their knowledge, experience and skills. Apprentices must also be willing to work unsocial hours. Candidates would be expected to have at least Maths & English GCSE’s at grades A-C (9-4) or A Levels

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Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

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