Media Students Embark on Kodak Competition

Our student filmmakers have made an advert for a charity as part of the Kodak Student Commercial competition.

University Centre Farnborough students were able to use £100,000 worth of professional Panavision film equipment with Super 16mm film kit to shoot the commercial. The competition is organised by Kodak, and invites student filmmakers to create a 30 second advert for a real client brief; this time a mobile phone safety campaign.

Our students used a 400ft roll of Super 16mm film stock, which allows filmmakers to shoot 11 minutes of footage, with lecturer Leigh Alner supervising the shoot. Leigh Alner studied cinematography at the National Film School and worked on several feature films before taking up a role teaching predominantly on the BA (Hons) Media Production course here at Farnborough.

The brief that students followed aims to improve road safety by raising awareness around using mobile phones.

Kodak said:

“This film ought to make us stop and think. It ought to make us re-assess our own behaviour. We want you to make a film that reduces the amount of people who walk along the street looking at their phones.”

Using a flashmob, humour, a skateboarder and the local area the students are hopeful their advert will make a strong impact.

Matt Hill, who was Cinematographer on the shoot said:

“It was a great opportunity and wonderful to be working with actual film stock and a Panavision camera. Every aspiring cinematographer should work with film to really appreciate the art of filmmaking.”

Director Sally Wood said:

I was delighted to see my script brought to fruition and, as Producer and Director of the piece, I was able to bring together many of the students from different disciplines at FCOT. I thoroughly enjoyed this unique opportunity, as did everyone involved.

Tutor Leigh Alner said:

“Both media and performing arts students worked together and were very professional – it was a pleasure to help them. I’m sure they’ll have a good chance of being nominated for a prize.”

Lawrence Magee, Head of Media and Creative Arts, said

“It’s great to see performing arts students and media students getting involved in a competition that is really aimed at postgraduate courses.”

The final films will now be sent off for judging by Kodak, followed by an awards ceremony to announce winners at the Regent Street Cinema in London.

Find out more about our media production degrees here.

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