The Digital Customer Experience CIM Level 6 Award

The Digital Customer Experience CIM Level 6 Award

Course Code: 9898 Duration: 11 Weeks Attendance: Part Time Location: Farnborough Campus Start Date: 18/04/2024 Day: THU Time: 17:00 - 21:00


About the course

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace.

This award is part of the CIM Level 6 Diploma in Professional Digital Marketing, which also includes:

Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.

What will I study?

Customer behaviour has dramatically changed with the digital revolution. This course provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation. This course is taught over 10 weeks including two workshop sessions.


Tuition £695

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

Your course

How will I be taught?

This course is taught over 10 weeks including two workshop sessions.

What modules are covered?

By the end of this course, you should be able to:

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers
  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns
  • Understand the customer journey
  • Develop plans to improve the user experience

Your future

What Next?

You could go on to complete the other two awards that make up the full CIM Level 6 Diploma in Professional Digital Marketing, which are 'Digital Optimisation' and 'Marketing and Digital Strategy'. 

Entry Requirements

What is the entry process?

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 4 (degree), CIM level 4 qualifications or relevant work experience.  All three assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.

Ask a Question

Course Enquiry

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

Start Dates

Start Date Mode Day(s) Time Duration
18/04/2024 Part Time THU 17:00 - 21:00 11 Weeks
Start Date 18/04/2024
Mode Part Time
Day(s) THU
Time 17:00 - 21:00
Duration 11 Weeks



You can apply for this course online.

Start Date Days Time Duration Apply
18/04/2024 THU 17:00 - 21:00 11 Weeks Add to basket
Start Date 18/04/2024
Day(s) THU
Time 17:00 - 21:00
Duration 11 Weeks
Add to basket

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