This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace.
The course consists of 3 modules:
Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.
Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.
If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.
We hope that our classes will be face-to face teaching where possible. However, please note that due to the Coronavirus pandemic situation, as is the case in many colleges and universities, there may be the need at some point for classes to be taught on-line. You will, therefore, need technology that can support the use of Microsoft Teams.
New Online Live option. We are also offering a new Online Live option, whereby students can attend the course remotely via Microsoft Teams, with compulsory face to face attendance for some sessions. The same attendance rules of 80% apply.
Students must achieve an 80% minimum attendance requirement and commit to self-directed study when preparing for assignments. The workshops are optional but provide an opportunity to progress the assignment in a supportive environment. The 30 weeks are not consecutive and college holidays are taken as indicated on the college website.
Marketing and Digital Strategy will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks, and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Digital Optimisation will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to identify key factors in the digital conversion process and ensure responses are measured to evidence success.
The final module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
Each module is assessed separately via written assignments. There is a well-stocked library within the College and individual lecturers will advise on recommended texts.
Successful achievement of the CIM Level 6 Diploma in Professional Digital Marketing will allow progression onto the CIM Level 7 qualifications
An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.
This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.
Students are expected to have suitable qualifications at level 4 (degree), CIM level 4 qualifications or relevant work experience. All three assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.
Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.
|16/09/2021||Part Time||THU||17:00 - 21:00||30 Weeks|
|Time||17:00 - 21:00|