CIM Level 6 Award in Digital Optimisation

CIM Level 6 Award in Digital Optimisation

Course Code: 9897 Duration: 11 Weeks Attendance: Part Time Location: Farnborough Campus


About the course

This course is aimed at those working in an operational, supervisory or management role in marketing who wish to develop their knowledge of digital techniques and their application within the wider marketing plan. Ideal candidates will have 5 or more years’ experience in a marketing role. Successful completion will develop your digital knowledge, applied skills and understanding enabling you to perform at a management level and carry out an essential and successful professional marketing role within the workplace.

This award is part of the CIM Level 6 Diploma in Professional Digital Marketing, which also includes:

Each module can be studied independently and in any order. Students can enrol for the entire course of three modules before September or enrol for each module individually. This provides three possible start dates for the course during the academic year. There is no obligation to study all three modules.

What will I study?

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This course will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success. 


Tuition £695

Please note that while we make reasonable adjustments to remove any barriers to education, additional fees may be payable where this is not possible. For example, to provide additional support due to a disability. Please contact us if you believe you have any additional needs so that we can discuss your options before enrolling on a course.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

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Your course

How will I be taught?

This course is taught over 10 weeks including two workshop sessions.

What modules are covered?

By the end of this course, you should be able to:

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment
  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan
  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation
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Your future

What Next?

You could go on to complete the other two awards that make up the full CIM Level 6 Diploma in Professional Digital Marketing, which are 'Marketing and Digital Strategy' and 'The Digital Customer Experience'. 

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Entry Requirements

What is the entry process?

An interview with a member of the Professional Studies teaching team is required, prior to, or at enrolment and this will be completed online or at one of the open evening events run by the college.

This course requires a minimum of 6 students to be viable and will be restricted to a maximum of 12 students to provide quality support and interaction.

What previous qualifications and experience will I need?

Students are expected to have suitable qualifications at level 4 (degree), CIM level 4 qualifications or relevant work experience.  All three assessments are focused on creating an applied marketing plan and so students need to be in a suitable role to be able to access necessary data and information.

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Course Enquiry

Please contact us through the form below. After submitting a form we will contact you as soon as possible. We will delete your information one month after the beginning of the next academic year.

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Start Dates

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You can apply for this course online.

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