Who is the Apprenticeship for? The primary role of a marketing Assistant is to support customer-focused marketing activities that drive the demand of a product or service. The Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day to day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company. Typical job titles include: Marketing Assistant, Marketing Communications Assistant, Marketing Campaigns Assistant, Brand Assistant, Promotional Assistant.