How will I be assessed?

Marketing Principles – an online examination comprising multiple-choice questions 

Digital Fundamentals – an assignment based on a theme and an organisation of choice. 

All modules are taught on a part-time basis across 10 to 12 weeks within one academic year.

Still not sure? Come along to one of our Open Events to find out more.

What training will be provided?

This course consists of two modules; Marketing Principles and Digital Fundamentals.

Marketing Principles provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Digital Fundamentals provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content. Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

What Next?

Once you have successfully completed the CIM Foundation Certificate in Professional Digital Marketing you can progress to the CIM Certificate in Professional Digital Marketing.

Think of learning for career development as a journey – not a destination!

What previous qualifications and experience will I need?

It is not necessary to have any previous experience or knowledge of marketing or digital marketing.  English and Maths GCSEs at 9-4 are essential. Work experience in a marketing role is also preferable, though not essential. Students under 18 can only enrol as part of a marketing apprenticeship programme. All potential students are required to meet with the Course Manager prior to enrolment to ensure that it is the right course fit for you.